Jason Fill works in collaboration with adidas Skateboarding to breathe life to his first-ever signature sneaker with the brand, dating back to just 2019. The year he was signed with the adidas Pro team, he created a classic Samba palette in an understated colorway of black and white.
The rest of the shoe featured a full-grain leather at the upper paired with a classic T-toe design and sits on top of an aged ice sole unit. The colorway is then contrasted by Dill's signature which can be seen on the tongue in metallic gold. Talking about the relaunch, Dill states, “For my first signature colorway with adidas, I wanted to dig into the brand’s history and bring back something classic from when I was young, like the stuff from the eighties that I really liked.”
Image Credit: adidas Skateboarding
Key Themes Behind This Trend
- Skateboarding Shoe Collaborations
- Collaborations between skateboarding pros and sneaker brands provide opportunities for understated colorway trends on classic shoe models.
- Understated Colorway Trends
- Sneaker brands and designers are leveraging monochromatic and minimalistic colorways that are fashionable and versatile.
- Digitally Enhanced Limited Editions
- Brands can leverage augmented reality and blockchain technology to create limited edition digitally enhanced shoes as a new revenue stream.
Where This Applies
- Footwear
- Footwear companies can explore limited edition collaborations with influential skateboarding pros to reach a wider audience and leverage the understated colorway trend.
- Fashion
- Fashion brands can incorporate understated colorways into their collections to provide versatility and minimalist aesthetic.
- Technology
- Technology companies can leverage augmented reality and blockchain to create digital limited edition sneakers on blockchain platforms for sneaker enthusiasts.
