Sean Wotherspoon recently unveiled the new SUPERTURF ADVENTURE sneaker model made in collaboration with adidas Originals. The shoe is offered in the colorway options of either Cream White or Wild Brown, both of which follow a neutral tonal palette.
The busy design sees webbed details and other technical elements that are true to the notion of a 90s hiking sneaker. The Cream White is made up of mesh and suede materials paneling across one another webbed with touches of lilac. The lateral side is then met with Three Stripes branding detail and SUPERTURF branding is seen on the tongue before it is complete with roped speckled laces. The Wild Brown iteration sees burgundy suede paired with brown suede paneling throughout.
Image Credit: Sivasdescalzo
Why This Trend Is Growing
- Neutral Tonal Sneakers
- Opportunity for brands to release more minimalistic designs in neutral colorways.
- 90s-inspired Hiking Sneakers
- Brands can embrace the nostalgia of the 90s hiking sneaker trend in their designs.
- Webbed Design Details
- Webbed design elements can add a technical and futuristic feel to sneaker designs.
Industries Being Reshaped
- Footwear
- Neutral-toned hiking sneakers offer a disruptive innovation opportunity in the athletic footwear market.
- Fashion
- The 90s-inspired hiking sneaker trend can be applied to clothing and accessories, creating a cohesive retro outdoor wear collection.
- Sports Equipment
- Webbed design elements can also be applied to sports equipment, adding a futuristic look and potential functionality benefits.
