KOHL'S and the sports apparel retailer, Fanatics, have agreed to a long-term deal, allowing KOHL'S to sell licensed fan clothing across major sports leagues including the NFL, NBA, and MLB. This deal will fully take effect this fall, where KOHL'S will be able to choose what items it would like to sell on its website, including major brands like Nike, Under Armor and Adidas.
This deal helps KOHL'S solidify itself as a major distributor of sports apparel, as selling the clothing online gives KOHL'S a wider distribution reach. With this agreement, Fanatics will have an even larger market share of sports clothing. This is because Fanatics also runs some of the major sports leagues apparel websites like NFLShop.com, NBAStore.com and MLBShop.com.KOHL'S deal with the sports apparel retailer should bring KOHL'S distribution reach to a new level.
Image Credit: @fanatics