The Golf Channel Taps Digital Retail Technology for Father's Day
References: golfpass & broadcastingcable
Digital retail technology is utilized by the Golf Channel to celebrate Father's Day. Tapping NBCUniversal's ShoppableTV technology, the channel allows users to sign up their dads for a GolfPass membership through a QR Code that can be accessed on the Golf Channel's 'Morning Drive' show.
The gift is multi-functional as the GolfPass has a number of benefits — from learning opportunities and access to exclusive videos to special shopping deals and more play time. In addition, the QR code takes individuals to a curated landing page that does not only allow them to sign up dads for the GolfPass but also to an e-commerce website with multiple high-quality brands and products. Thus, the digital retail technology is exceptionally convenient, especially for people who have a hard time narrowing down what to get for dad.
The gift is multi-functional as the GolfPass has a number of benefits — from learning opportunities and access to exclusive videos to special shopping deals and more play time. In addition, the QR code takes individuals to a curated landing page that does not only allow them to sign up dads for the GolfPass but also to an e-commerce website with multiple high-quality brands and products. Thus, the digital retail technology is exceptionally convenient, especially for people who have a hard time narrowing down what to get for dad.
Trend Themes
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Tv-enabled Shopping — TV commerce technology is being tapped for targeted, personalized shopping experiences through broadcast TV channels like The Golf Channel.
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Shoppabletv Technology — ShoppableTV technology is being used to streamline the shopping experience for consumers watching TV.
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E-commerce Integration — E-commerce websites are being integrated with broadcast TV channels to provide viewers with a seamless shopping experience.
Industry Implications
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Broadcast Television — Broadcast TV channels can capitalize on TV-enabled shopping by implementing ShoppableTV technology.
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Retail — Retailers can integrate e-commerce websites with TV channels to provide targeted promotions and increase sales.
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Digital Marketing — Digital marketers can leverage TV-enabled shopping to create personalized, cross-channel shopping experiences for consumers.
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