Digital retail technology is utilized by the Golf Channel to celebrate Father's Day. Tapping NBCUniversal's ShoppableTV technology, the channel allows users to sign up their dads for a GolfPass membership through a QR Code that can be accessed on the Golf Channel's 'Morning Drive' show.
The gift is multi-functional as the GolfPass has a number of benefits — from learning opportunities and access to exclusive videos to special shopping deals and more play time. In addition, the QR code takes individuals to a curated landing page that does not only allow them to sign up dads for the GolfPass but also to an e-commerce website with multiple high-quality brands and products. Thus, the digital retail technology is exceptionally convenient, especially for people who have a hard time narrowing down what to get for dad.