The Running Sneaker by streetwear imprint Off-White arrives in two new colorways for the Summer season this year. There are a black and yellow option and a black and white iteration, as well. The design draws inspiration from 70s track which highlights a streamlined look that ends with pointed shape and sits on top of the studded sole unit made from rubber materials.
The sneakers' uppers are constructed from a blend of leather, cotton, suede, and nylon materials, accented with a large 'X' on the lateral side as a branding detail. The shoe is also detailed with cross-stitched heel tabs, a quote on the shoelaces, the tongue, and a zip-tag hanging off the laces, all of which nod to the brand's overall design language.
What's Driving This Trend
- Retro-inspired Sneaker Design
- Opportunity for innovative brands to create sneakers with a nostalgic 70s track aesthetic.
- Luxe Material Combinations
- Potential for brands to experiment with blending various materials like leather, cotton, suede, and nylon to create high-end sneakers.
- Branded Detailing
- Chance for companies to incorporate unique and distinctive branding elements like large logos and cross-stitched details on sneakers.
Who This Affects Most
- Footwear
- Disruptive innovation opportunities in the footwear industry to create stylish and retro-inspired sneakers.
- Fashion
- Potential for brands in the fashion industry to expand their offerings by incorporating high-end sneakers with luxe material combinations.
- Streetwear
- Opportunity for streetwear brands to explore branded detailing and unique branding elements in their sneaker designs.
