adidas launches its 'Love Unites' campaign which will be the brand's contribution to celebrating and supporting the LGBTQ+ movement in June. The activation boasts a variety of releases, both in fashion and as events. For one, the label will be releasing rainbow-accented versions of its Ultraboost 19, Nizza, Ozweego, Continental 80, Temper Run and Adilette Slides. Some limited-edition lifestyle apparel will also be made available. adidas has pledged to donate funds to The Trevor Project which is the world's largest suicide prevention organization.
In addition to the fashion releases, adidas' 'Love Unites' campaign also invites pop artist Ace Troy, drag performer Flawless Shade, Father of Kiki House of Flora Brandon Harrison, musician The Last Artful, Dodgr, pro soccer player Taylor Smith and DJ Venus X to share their stories and experiences in a well-curated short film.
The 'Love Unites' campaign will also host the 'Nobody Promised You Tomorrow' exhibition at the Brooklyn Museum which spotlights the work of 22 LGBTQ+ artists.
What's Driving This Trend
- Brand-led Pride Campaigns
- Companies can leverage Pride month to support and celebrate the LGBTQ+ community through fashion releases and events.
- Rainbow-accented Fashion
- Fashion brands can incorporate rainbow accents into their products to show support for the LGBTQ+ movement during Pride month.
- LGBTQ+ Artist Showcases
- Companies can showcase LGBTQ+ artists' work to support the community and elevate diverse perspectives.
Who This Affects Most
- Apparel
- Apparel companies can create limited-edition collections with rainbow accents to support the LGBTQ+ movement during Pride month.
- Art
- Art galleries and museums can host exhibitions featuring LGBTQ+ artists, providing a platform for underrepresented voices while supporting the community.
- Music and Entertainment
- Music and entertainment companies can collaborate with LGBTQ+ artists to promote their work and elevate diverse voices to a wider audience.
