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A-COLD-WALL* Debuts a Temporary Menswear Shop for London Fashion Week

 - Jun 10, 2019
References: instagram & hypebeast
The fashion week pop-up store is a hyper-charged retail activation that capitalizes on influential events. This year, A-COLD-WALL* released a temporary shop that highlighted the contemporary brand's runway show offerings, as well as pieces of its Fall/Winter 2019 and Spring/Summer 2019 capsules.

The concept store is launched with respect to London Fashion Week. The timing works out perfectly, as streetwear enthusiasts and attendees of the event will be in the mind space of browsing and shopping contemporary collections.

The fashion week pop-up store by A-COLD-WALL* ran until June 9th. Working off the momentum of its retail activation, the brand is debuting its Spring/Summer 2020 capsule. The collection is provocatively named 'MATERIAL STUDY FOR SOCIAL ARCHITECTURE' and the highly anticipated launch will be made available to "members of the public via a registration system on the A-COLD-WALL* website."