Virgil Abloh's MCA Exhibit Reveals Nike x OFF-WHITE Samples
Kalina N — June 12, 2019 — Pop Culture
References: mcachicago.org & highsnobiety
'Figures of Speech' is an exhibit at the Museum of Contemporary Art in Chicago and the event offers audiences a closer look of special Nike x OFF-WHITE samples.
The silhouettes that are on display in the gallery are affiliated with an earlier collaboration between the sports giant and Virgil Abloh's imprint. Dubbed 'The Ten,' the collection launched in late 2017 and featured models like the Air Prestos, the Air Force 1s, and the Air VaporMaxs. The realization of the collaborative capsule boasted 10 distinct, style-driven silhouettes. However, it is evident that more Nike x OFF-WHITE samples are on display at the museum. This is because the exhibit calls attention to models that did not make the final cut, ultimately creating a correlation between testing stages and the final product.
The silhouettes that are on display in the gallery are affiliated with an earlier collaboration between the sports giant and Virgil Abloh's imprint. Dubbed 'The Ten,' the collection launched in late 2017 and featured models like the Air Prestos, the Air Force 1s, and the Air VaporMaxs. The realization of the collaborative capsule boasted 10 distinct, style-driven silhouettes. However, it is evident that more Nike x OFF-WHITE samples are on display at the museum. This is because the exhibit calls attention to models that did not make the final cut, ultimately creating a correlation between testing stages and the final product.
Trend Themes
1. Exclusive Sneaker Samples - Opportunity for brands to showcase exclusive and limited-edition sneaker samples to create hype and demand.
2. Collaborative Capsules - Opportunity to create limited-edition collaborative capsule collections with fashion designers or artists to attract collectors and enthusiasts.
3. Museum Exhibits - Opportunity for museums to feature fashion collaborations and sample collections to engage with new audiences.
Industry Implications
1. Footwear - Footwear brands can capitalize on exclusive sneaker samples to create buzz and drive sales.
2. Fashion - Fashion brands can leverage collaborative capsules to create unique and sought-after collections that appeal to fashion-forward consumers.
3. Arts and Culture - Art museums and cultural institutions can curate exhibits featuring fashion collaborations, attracting a diverse audience and merging art and fashion.
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