These new Seven Bro7hers beers have been unveiled as a followup to the UK-based brewery's initial Kellogg's x Seven Bro7hers Throw Away IPA which was made with discarded Corn Flakes to offer consumers a tasty libation to consume this summer.
The new beers include the Sling It Out Stout and the Cast Off Pale Ale, which are made with Kellogg's Coco Pops and Rice Krispies, respectively. Each of the Seven Bro7hers beers have a 5.5% ABV and are made from discarded ingredients from the Kellogg's Manchester factory to give the food waste a new purpose.
Keith McAcvoy, one of the seven brothers who started the Seven Bro7hers Brewery spoke on the new beers saying, "Working with Kellogg’s on the production of our first sustainability conscious beer Throw Away IPA was amazing. To carry on with this partnership and create two new exciting craft beers is even better. We are extremely proud to be working with Kellogg’s and being part of the fight against food waste."
Discarded Breakfast Cereal Beers
More Stats +/-
Tropical Sparkling Vodka Coolers
Convenience Store Testing Hubs
Humorous Paternal Beers
Mexican-American Craft Beers
Low-Calorie Seltzer Cocktails
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.