AF Pale Ale is the first-ever alcohol-free beer launched by SEVEN BRO7HERS and it is being introduced right on time for Dry January. This full-flavor hoppy craft ale responds to a growing number of customers who are asking for alcohol-free options from SEVEN BRO7HERS and CEO Keith McAvoy says "The demand has never been greater for delicious, tasty alcohol-free beers. We have worked tirelessly to make sure AF packs a punch in flavor and offers the same satisfying taste beer lovers have grown to expect from any of our ales."
Sober curious consumers are spending more time thinking intentionally about why, when and how often they drink, and as a result, they are searching for low-and no-alcohol products that can easily be incorporated into a wide variety of social occasions.
Key Themes Behind This Trend
- Alcohol-free Craft Beer
- As demand for alcohol-free options continues to grow, there is an opportunity for craft breweries to create flavorful, hoppy brews that cater to sober curious consumers.
- Sober Curious Movement
- The rise of the sober curious movement presents an opportunity for businesses to create low- and no-alcohol products that can be enjoyed in social settings.
- Dry January
- As more people participate in Dry January, there is an opportunity for businesses to market and create alcohol-free alternatives to traditional drinks.
Where This Applies
- Craft Beer Industry
- Craft breweries have the opportunity to tap into the growing demand for alcohol-free craft beer by creating flavorful alternatives to traditional brews.
- Beverage Industry
- The beverage industry as a whole can capitalize on the rise of the sober curious movement by creating new low- and no-alcohol products.
- Hospitality Industry
- Hotels, restaurants, and bars have the opportunity to cater to sober curious consumers by offering a variety of alcohol-free options on their menus.
