An immersive sound experience was arranged through a partnership between Sonos and Google Assistant. The event was held in New York City and visitors had the opportunity to attend the sensation for three days.
The activation was simply dubbed 'The Brilliant Sound Experience.' In terms of audio content, it taps the creativity of indie rock band The National and electronic American composer Holly Herndon. Each room is described to be "a self-contained universe of light and sound." The collaborators take the qualities of the music and attempt to interpret them through more physically observable methods with the aim "to illustrate the properties and dynamics of sound."
In terms of branding, the immersive sounds experience ties in well with Sonos' products.