The Jägermeister Cool Pack has been unveiled as a new packaging design from the brand that helps give it a dual-purpose functionality for consumers to appreciate. Inspired by the shape and functionality of an ice pack, the bottle is designed to be chilled in the freezer and provide cooling to additional drinks that are stored nearby. This makes the libation more applicable for summer consumption when consumers are in search of an outdoor-friendly alcohol product.
The new packaging design was spoken on by Jägermeister Category and Trade Marketing Manager Giles Mountford who said, "Jägermeister can be enjoyed in so many ways year-round, but you can’t beat the iconic ice-cold shot serve and this really comes into its own in the spring and summer. The new Jägermeister Cool Pack is designed to educate consumers about how to store and enjoy Jägermeister in a fun and engaging way, whilst creating new ways to enjoy Jägermeister especially whilst out of home."