The Früzi Insulated Beer Can Holder is Summer-Ready
Michael Hemsworth — May 18, 2023 — Art & Design
References: fruzicancoolers & dudeiwantthat
The Früzi Insulated Beer Can Holder is an elevated, functional take on the summertime drink holding accessory that's perfect for keeping beverages at the perfect temperature for longer. The accessory is constructed with six-packs of beer or other canned refreshments in mind, and has a soft-sized design that hides Gel-Pak insulation, aluminum and neoprene inside. The can coolers are capable of being stored in the freezer before use to keep the drink at the optimal temperature for at least 30-minutes to allow for leisure sipping.
The Früzi Insulated Beer Can Holder comes with a paracord carrier that supports linking them all together and also comes with a bottle opener if bottles are opted for instead of cans.
The Früzi Insulated Beer Can Holder comes with a paracord carrier that supports linking them all together and also comes with a bottle opener if bottles are opted for instead of cans.
Trend Themes
1. Freezer-friendly Drink Accessories - Opportunity to develop line of accessories (i.e. bottle holders, cup holders, etc.) that can be stored in the freezer and provide extended insulation for beverages.
2. Soft-sided Insulation - Opportunity to develop soft-sided insulation solutions for food and drink packaging.
3. Multi-functional Drink Accessories - Opportunity to create drink accessories with added functions (i.e. paracord carriers, bottle openers, etc.) to provide enhanced value for consumers.
Industry Implications
1. Beverage - Opportunity for beverage companies to develop branded freezer-friendly drink accessories to enhance product experience.
2. Outdoor Recreation - Opportunity for outdoor recreation companies to develop soft-sided, freezer-friendly insulated storage solutions for food and drinks.
3. Packaging - Opportunity for packaging companies to adapt the use of new materials in food and beverage packaging that include freezer-friendly insulation for temperature-sensitive contents.
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