The summer season always brings about new and exciting beverage innovations, and this list of July 2019 beverage trends proves exactly that. From new caffeinated beverages to refreshing summer-ready rose's, this list is sure to offer something to quench anyone's thirst.
Standouts include Starbucks' Summer 2019 summer drink menu, which features vibrant teas that arrive in colors like yellow, orange and red. This month is Wimbledon, and to celebrate, Champagne Lanson partnered with Selfridges to release a tennis-inspired beverage that was decorated like a tennis ball to commemorate the iconic British sporting event.
In other news, Corona offered an eco-friendly beer initiative that made headlines, as the brand allowed consumers to purchase beer in exchange for recycling plastic. Corona's 'Pay with Plastic' stations were set up throughout Mexico, Brazil, Italy, Spain and Colombia.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
