Suntory Beer Uses Ripples' Tech to Elevate the Personalized Consumer Experience
Kalin Ned — June 18, 2019 — Art & Design
References: drinkripples & foodingredientsfirst
Suntory Beer is a Japanese beverage company which places the focus of its business on acquiring new technology to produce a one-of-a-kind drinking experience for its consumers.
Starting this year, Suntory Beer's signature brand -- The Premium Malt's, will boast a custom-friendly quality. Individuals will be able to print their own messages and images onto the foam of their beverages via high-tech machine outposts in key Suntory Beer locations. The technology is developed by Israeli start-up Ripples and it utilizes natural extracts as ink. Taking into consideration that the tech can be used on a number of beverages, Ripples makes a variety of "inks" possible -- from coffee bean extract to malt extracts.
The personalization aspect harbors no extra calories, artificial colors or preservatives.
Starting this year, Suntory Beer's signature brand -- The Premium Malt's, will boast a custom-friendly quality. Individuals will be able to print their own messages and images onto the foam of their beverages via high-tech machine outposts in key Suntory Beer locations. The technology is developed by Israeli start-up Ripples and it utilizes natural extracts as ink. Taking into consideration that the tech can be used on a number of beverages, Ripples makes a variety of "inks" possible -- from coffee bean extract to malt extracts.
The personalization aspect harbors no extra calories, artificial colors or preservatives.
Trend Themes
-
Customizable Foam Printing — The ability to print personalized messages and images onto foam adds a new level of customization to the beverage industry.
-
High-tech Beverage Personalization — The use of technology to enhance the consumer experience through personalized beverage foam printing presents a disruptive innovation opportunity for the food and beverage industry.
-
Natural Extract Inks — The development of natural extract inks for foam printing opens up opportunities for eco-friendly and healthier beverage customization options.
Industry Implications
-
Food and Beverage — The food and beverage industry can explore the incorporation of high-tech foam printing to create unique and personalized consumer experiences.
-
Printing Technology — The printing technology industry can leverage advancements in foam printing to expand into new applications within the food and beverage sector.
-
Eco-friendly Consumables — The development of natural extract inks for foam printing presents an opportunity for the eco-friendly consumables industry to offer sustainable customization options.
6.1
Score
Popularity
Activity
Freshness
