Japanese craft beer maker Asahi Super Dry has announced the launch of its newest draught beer innovation called Auto Pour Units. The new technology was developed in-house and came in the form of an automatic beer pourer that can be installed on most countertops. The device was designed to precisely angle a traditional beer glass to deliver customers a perfectly poured pint.
According to the company, Auto Pour Units will be first launched in the U.K. with the potential of being rolled out elsewhere. Currently, the innovation has been installed at five restaurant/pub locations in London, England, including Flesh and Buns in Fitzrovia, Untitled in Dalston, and Inamo in Covent Garden.
"The new technology guarantees high quality and the ultimate precision, whilst driving theatre at point of purchase," said Asahi U.K.’s Global Brands Director, Jonathan Norman.
Image Credit: Asahi Super Dry
Key Themes Behind This Trend
- Automatic Pouring Devices
- Asahi's Auto Pour Units showcase the potential for automatic beer pouring devices designed for precision and convenience.
- Draught Beer Innovation
- Asahi's Auto Pour Units highlight the increasing importance of artisanal beer on tap and the potential for automating the pouring process.
- Perfect Pint Technologies
- Asahi's Auto Pour Units represent the potential for more advanced technologies that guarantee high quality in the beer pouring process.
Where This Applies
- Food and Beverage
- Asahi's Auto Pour Units demonstrate the potential for new innovations and automation in the food and beverage industry.
- Technology
- Asahi's Auto Pour Units suggest new opportunities for technological innovation in delivering perfect pours to customers.
- Hospitality
- Asahi's Auto Pour Units highlight the potential for improved customer experiences and innovations in the hospitality industry.
