The July 2019 interactive initiatives spotlight how brands use experience to connect and bring value to their audience or consumers. Some of the examples in this list are quite imaginative and mesmerizing, while others delight with their hyper-targeted themes.
A great example of the former is Architects of Air's striking inflatable maze that challenges the visitor's perception. Other instances are more spread out — like New York-based design studio Donttakethisthewrongway's public punching bags which were deployed in the city to give commuters a space to really express their frustration in a safe manner.
In terms of hyper-targeted experientially focused campaigns, the July 2019 interactive list calls attention to the KFC x Cheetos collaboration that hosted an 'All Orange Everything' pop-up, putting particular emphasis on cheese puffs.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
