Along with a special offer of four free Cinnabon Dessert Biscuits with the purchase of a 10-piece meal or lager, the fast food restaurant also offers a racy KFC video to celebrate Mother's Day.
The campaign is, without a doubt, a treat as it features a "shirt-ripping, finger-lickin’ performance cooked up by a troupe of hunky KFC Chickendales.” This approach to Mother's Day marketing captures the attention of consumers because it is provocative and tongue-in-cheek. In addition, individuals have the option to personalize the racy KFC video before sending it to mom. Through this feature, one can make The Colonel say the receiving mother's name at the beginning of the video.
The marketing initative has been launched in collaboration with advertising studio Wieden & Kennedy Portland.