These Mother's Day marketing innovations range from virtual Mother's day experiences to mom-themed snack releases.
KFC's virtual Mother's Day experience on Facebook Messenger is a standout and aims to bring families together during social distancing efforts. With ongoing COVID-19 safety measures, many are likely to spend Mother's Day away from loved ones this year. Because of this, KFC is making video chats more memorable and creative with its personalized video chat dinner invitations and custom video chat branded stickers.
Other Mother's Day marketing innovations to note include Fabletics' mother-daughter matching activewear that will donate proceeds to provide children with meals and Kim Kardashian's collaborative Mother's Day fragrance with mom Kris Jenner. The scent is appropriately titled KKW x Kris and is released as part of Kardashian's KKW Fragrance range.
- Gen Z
- Gen Alpha
- Millennial
- Gen X (primary audience)
