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Burger King's 'King of the Streets' Campaign Boasts Free Whoppers

 - Jun 14, 2019
References: vimeo & designtaxi
There has been a slew of creative Burger King delivery initiatives that make free Whoppers available to consumers. These activations have definitely made an impression and have elevated the brand's status in terms of playfulness and convenience.

The fast-food giant's Chile locations contribute to this marketing tactic by strategically partnering with Uber Eats to offer free Whoppers to qualifying individuals. The two businesses name the campaign 'King of the Streets' and map out over 216 streets across " the metropolitan region, Viña del Mar, Valparaíso and Concepción." Those who can use the special voucher code for free Whoppers through Uber Eats live on streets which are named after royalty. This restriction ties perfectly well into the branding identity of the fast food restaurant and through the 'King of the Streets' more than 3,000