Money is most often used for beer payment but this summer, Corona and Parley for the Oceans gave consumers an alternative way to pay for their beer during the week of World Oceans Day. With recycling machines stationed in retail shops and bars, Corona accepted plastic as a form of payment for its products in destinations like Mexico, Brazil, Italy, Spain and Colombia.
The Pay with Plastic program marks the start of an entire campaign from Corona and Parley, which have been working together for years. Each limited-edition pack of Corona that's purchased also helps to support the cleaning of one square meter of a local beach and consumers will have the chance to participate in these clean-ups this summer too.
What's Driving This Trend
- Plastic Payment
- The use of plastic as a form of payment is a disruptive innovation opportunity in the retail and hospitality industries.
- Environmental Collaboration
- Partnerships between brands and environmental organizations provide a disruptive innovation opportunity to promote sustainability and drive consumer engagement.
- Incentivized Recycling
- Creating recycling incentives, such as accepting plastic as payment, presents a disruptive innovation opportunity to increase plastic recycling rates and reduce waste.
Who This Affects Most
- Retail
- The retail industry can embrace plastic payment initiatives to attract consumers, promote sustainability, and differentiate from competitors.
- Hospitality
- Hotels, bars, and restaurants can integrate plastic payment systems to offer a unique customer experience while supporting environmental initiatives.
- Environmental Organizations
- Environmental organizations can collaborate with brands to launch incentivized recycling programs, leveraging consumer engagement and driving positive environmental impact.
