Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Chicago Cubs and Snapchat Launched an AR Stranger Things Lens

 - Jun 26, 2019
References: Cubs & wersm
The Chicago Cubs teamed up with Snapchat to promote the new season of a hit Netflix show with a special augmented reality Stranger Things lens.

This spring, Snapchat announced its Landmarkers lenses, which bring famous landmarks to life like never before with augmented reality technology. Thanks to this new feature, those who visit Wrigley Field will also feel as though they've entered the Upside Down by pointing a smartphone at the ballpark’s marquee. This action welcomes Snapchat users to the stadium with a personalized sign that is suddenly shattered by a Demogorgon. This use of AR technology shows how social media platforms can be of use for creating dynamic, interactive marketing campaigns that don't disrupt the immediate physical surroundings.

Snapchat's Landmarkers are also available for sites like the Eiffel Tower and Buckingham Palace.