Cult sci-fi show 'Strangers Things' has won the admiration from a number of fans worldwide and many brands have capitalized on the show's following by releasing related products and services.
The collaborations with Strangers Things spans multiple industries such as quick-serve restaurants including Burger King and Baskin-Robbins; fashion brands including Levi's, Adidas, and Nike; board games including Trivial Pursuit and Monopoly; and bicycle brands including Schwinn and Mongoose.
The growing fandom of Strangers Things has already lead to an abundance of fun merchandise for fans and shows the growing market for series-based products. This shows the tribalism-themed purchasing habits of consumers, who feel a sense of belonging when adorned in Strangers Things-themed products or services.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
