H&M and Netflix work in collaboration before the highly anticipated third season of the Netflix series Stranger Things. The clothing company creates a series of designs that nod to pop culture, delivered in a manner that captivates the energy of the 80s.
The range features graphic tees, shorts, tank tops, playsuits, poolside accessories, and swimwear -- the pieces are captured by the fictional setting from the series, Hawkins Community Pool. The theme is translated through logo emblems and color palette of black, white, and red. The collection will be spotlighted in the third season, with plans for characters to be wearing the designs. The H&M and Netflix collection is set to launch globally at H&M beginning May 23rd. Notably, the lookbook also stars Dacre Montgomery, who plays Billy Hargrove.
What Makes This Trend Stand Out
- 80s-inspired Apparel
- Opportunity for clothing brands to tap into the nostalgia trend by creating designs that pay homage to the 80s.
- Pop Culture Fashion
- Potential for collaborations between entertainment platforms and fashion brands to create collections influenced by popular TV shows and movies.
- Branded Merchandise
- Opportunity for companies to create merchandise based on popular TV series to generate additional revenue and brand loyalty.
Sectors Adopting This
- Fashion
- Fashion industry can leverage the popularity of TV series to create themed collections and attract customers.
- Entertainment
- Entertainment industry can explore partnerships with fashion brands to create merchandise based on popular shows and movies.
- Retail
- Retail industry can benefit from stocking and promoting branded merchandise tied to popular TV series to increase sales and customer engagement.
