Nike recently launched mysterious billboards in Lose Angeles and New York City regarding a '1985 Lost Shipment.' The brand later released static-filled surveillance footage dated June 6, 1985, of trucks driving away with shipments of products.
The billboard states "If found call: 1 (800) 561 1985" and in smaller print, "PLEASE If found, do not attempt to approach shipment on your own accord. Please contact authorities now." When the number is called, the latitude and longitude coordinates are revealed: 34°02’25.1” N, 118°16’00.8” W, with the date of June 12. The coordinates lead to a parking lot at the corner of W pico and Sunflower Street in Los Angeles.
Many speculated that the campaign may be related to the rumored partnership with 'Stranger Things' as its third season also takes place in 1985.
Image Credit: Nike
Why This Trend Is Growing
- Mysterious Advertising Campaigns
- Opportunity for brands to create intrigue and engagement by using mystery in their marketing strategies
- Nostalgic Brand Collaborations
- Potential for brands to partner with popular retro TV shows or movies to evoke nostalgia and capture consumer interest
- Interactive Outdoor Advertising
- Emerging trend of utilizing billboards and outdoor spaces to create interactive experiences that engage consumers
Industries Being Reshaped
- Sportswear
- Innovations in sportswear marketing can incorporate mystery and interactive elements to generate buzz and engage consumers
- Entertainment
- Opportunity for production companies and brand collaborations to create immersive marketing campaigns tied to popular TV shows or movies
- Advertising
- Innovative advertising agencies can explore new ways to create interactive and engaging outdoor campaigns that capture attention
