Baskin-Robbins & Netflix are Sharing Stranger Things Flavors of the Month
Laura McQuarrie — May 28, 2019 — Lifestyle
References: BaskinRobbins & prnewswire
Stranger Things fans are eagerly awaiting the release of the show's newest season in July and to tide people over until then, Baskin-Robbins and Netflix are teaming up to offer special frozen desserts for the month of June. Two exclusive Stranger Things-inspired Flavors of the Month are being introduced, including Eleven's Heaven, which spotlights Eleven's obsession with waffles and Upside Down Pralines with chocolate ice cream, pecans and chocolate-caramel ribbons.
Ice cream lovers and Stranger Things fans can also treat themselves to other fun creations like the Demogorgon Sundae, which takes the form of a waffle bowl that looks like the monster from the show, the Byers' House Lights Polar Pizza Ice Cream Treat with strings of candy Christmas lights that reference the show's first season, as well as collectible limited-edition containers.
Ice cream lovers and Stranger Things fans can also treat themselves to other fun creations like the Demogorgon Sundae, which takes the form of a waffle bowl that looks like the monster from the show, the Byers' House Lights Polar Pizza Ice Cream Treat with strings of candy Christmas lights that reference the show's first season, as well as collectible limited-edition containers.
Trend Themes
1. Stranger Things-inspired Desserts - Baskin-Robbins and Netflix are offering exclusive frozen desserts inspired by the popular TV show, presenting an opportunity for other brands to collaborate with entertainment companies to create unique food offerings.
2. Nostalgia Marketing - Creating food and beverage products inspired by beloved TV shows or movies can tap into consumers' sense of nostalgia, providing a chance for brands to create unique and memorable experiences.
3. Limited-edition Collectible Packaging - The introduction of collectible limited-edition containers for frozen desserts presents an opportunity for brands to create buzz and drive sales by appealing to collectors and fans of branded merchandise.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage popular TV shows and movies to create innovative, themed products that resonate with consumers and generate excitement.
2. Entertainment - Entertainment companies can collaborate with food and beverage brands to create unique and immersive experiences that engage fans and extend the reach of their intellectual property.
3. Packaging and Merchandise - The packaging and merchandise industry can capitalize on the demand for collectible limited-edition containers, creating customized designs and products that cater to fans and collectors.
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