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80s Sci-Fi-Inspired Candies

IT’SUGAR Launched a Stranger Things Candy Collection

— October 27, 2018 — Pop Culture
Inspired by a hit series on Netflix, IT’SUGAR launched a Stranger Things candy collection, which incorporates plenty of references to the show that fans will enjoy. Some of the fun confectionery products that can be found in the Stranger Things-themed candy range include Gummy Waffles—which references the fact that Eleven loves eating Eggo waffles—the Missing Barb Malted Milk Ball Carton, Edible Slime and a fruit-flavored Pollywog Gummy, based off of Dustin's pet Dart.

As well as carrying candy products that are sure to delight fans of the show this Halloween, IT’SUGAR is also selling a selection of official Stranger Things Netflix merchandise like t-shirts, pins and board games that also incorporate themes from the show.

Even though fans of the Netflix show have a long wait until the release of the third season, there are plenty of ways for consumers to keep themselves entertained—and well-fed—in the meantime.
Trend Themes
1. Stranger Things-themed Merchandise - The launch of the Stranger Things candy collection by IT'SUGAR signifies the trend of capitalizing on nostalgic pop culture references to create unique merchandise opportunities.
2. TV Show-inspired Food and Beverages - The incorporation of show references into confectionery products like Gummy Waffles and Edible Slime highlights the trend of creating food and beverages inspired by popular TV shows.
3. Cross-branding with Entertainment Platforms - IT'SUGAR's collaboration with Netflix to launch Stranger Things-themed candy and merchandise showcases the trend of cross-branding between companies in the entertainment industry.
Industry Implications
1. Confectionery - The Stranger Things candy collection presents an opportunity for confectionery companies to leverage nostalgia and pop culture references to create unique product offerings.
2. Merchandise - The launch of official Stranger Things merchandise like t-shirts, pins, and board games opens up a market for companies to create licensed merchandise based on popular TV shows.
3. E-commerce - The availability of Stranger Things-themed candy and merchandise on IT'SUGAR's online store highlights the potential for increased e-commerce sales through exclusive partnerships and limited-edition offerings.
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