The third season of Stranger Things is currently in production and to hold fans over until then, Schwinn created a limited-edition bicycle called Mike's Bike that pays tribute to the retro design that the main character rides.
Just 500 bicycles will be made available to fans, packaged in special-edition, retro-themed collectible Stranger Things box. Along with high-rise ape bars, a front light and bell, the $379 bike also includes subtle details like the logo of the Netflix-exclusive series on the chainguard.
To promote the old-school feel of the bike, Schwinn created an 80s-style commercial that references the sci-fi TV series, noting that the bike will "turn your bicycle collection upside-down." Additionally, Mike's Bike may only be purchased by picking up a phone and calling 1-800-SCHWINN.