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This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights. Created a Spa & Hotel Pop-Up for Tough Mudder Participants

 - Jun 25, 2019
References: blog.laterooms & campaignlive
This fall, will be setting up a luxury spa and hotel pop-up that specifically caters to those who take on the Tough Mudder challenge. Participating in Tough Mudder's grueling endurance event involves facing a long obstacle course that's filled with challenges to test one's mental and physical strength. Although people come out of the event feeling dirty and exhausted, they also feel charged and proud of accomplishing what they did. To complement the "ultimate dirty weekend," is setting up the ' Al Fresco,' which will be offered to one lucky winner and their friends. is giving a winner and five of their friends access to the pop-up hotel and spa, which includes bar cocktails, aftercare treatments and ultra-comfortable beds.