In support of its new campaign called 'Question How You Hydrate,' Lonely Whale created the Museum of Plastic pop-up in New York City. Over the past year, consumers have been drawn to a variety of experiential museums for learning about their favorite foods, products and brands—and taking selfies.
The Museum of Plastic helps to bring awareness to the pollution that's caused by single-use plastic water bottles alone, and offers solutions to the issue. The project also features work from partners like HP, reusable bottle maker S'Well and water brand Ever & Ever.
At the pop-up, visitors are able to take Instagram-ready photos with giant receipts that show the water bottle revenue by 2022 and whale tail replicas made out of aluminum water bottles.
What Makes This Trend Stand Out
- Pop-up Museums
- Pop-up museums provide an opportunity for experiential marketing of brands and social causes.
- Plastic Pollution Awareness
- Plastic pollution awareness campaigns offer opportunities for businesses to innovate solutions to the issue.
- Sustainability Partnerships
- Collaborations between businesses towards sustainable products have the potential to benefit the environment and promote brand values.
Sectors Adopting This
- Hospitality Industry
- Hotels, restaurants and cafes can benefit from having themed pop-up museum collaborations with socially conscious partners.
- Beverage Industry
- Beverage industry players can develop sustainable solutions for packaging products and participate in sustainability campaigns.
- Technology Industry
- Technology companies can partner with organizations to develop applications aimed at monitoring and reducing plastic pollution.
