In support of its new campaign called 'Question How You Hydrate,' Lonely Whale created the Museum of Plastic pop-up in New York City. Over the past year, consumers have been drawn to a variety of experiential museums for learning about their favorite foods, products and brands—and taking selfies.
The Museum of Plastic helps to bring awareness to the pollution that's caused by single-use plastic water bottles alone, and offers solutions to the issue. The project also features work from partners like HP, reusable bottle maker S'Well and water brand Ever & Ever.
At the pop-up, visitors are able to take Instagram-ready photos with giant receipts that show the water bottle revenue by 2022 and whale tail replicas made out of aluminum water bottles.