Imagery Estate Winery is introducing an AR mobile app that helps to create artful, shareable moments with painterly filters. Imagery recently launched a creative take on wines with its Imagery Collection, which blends traditional and esoteric varietals. Some of the products that can be found in this new collection include Sauvignon Blanc, Chardonnay, Pinot Noir and Cabernet Sauvignon, which specifically appeal to Millennials—and the winery's new augmented reality app helps this target demographic engage with the new products.
The Imagery AR app for Apple and Android devices can be used to scan any Imagery label or logo from the new Imagery Collection. From there, one of four different art filters can be applied to one's immediate surroundings to create artful scenes that can instantly be shared via text, email and social media.