Summer is here and Starbucks is ready with a whole new lineup of Teavana Flavored Tea Lemonades and Flavored Iced Teas.
The new lineup of Teavana Flavored Tea Lemonades is a colorful collection of tea-infused lemonades. The first of the summer trio is the Teavana Peach Green Tea Lemonade, which combines Teavana Green Iced Tea with a peach-flavored fruit juice blend and tangy lemonade. Next up is the Teavana Guava White Tea Lemonade, which blends Teavana White Iced Tea with a sweet guava-flavored fruit juice blend and lemonade. Finally, there is the Teavana Blueberry Black Tea Lemonade, which takes Teavana Black Iced Tea and pairs it with blueberry-flavored fruit juice and lemonade. All of the drinks are also sweetened with liquid cane sugar and then hand-shaken with lots of ice for a sweet summer treat.
Image Credit: <i> Starbucks.</i>
What's Driving This Trend
- Tea-based Beverages
- Create more tea-infused beverages with unique flavors to attract a wider customer base
- Fruit-flavored Drinks
- Incorporate more fruit flavors into iced drinks to add variety and appeal to health-conscious consumers
- Hand-crafted Beverages
- Promote the idea of hand-crafted drinks to highlight the freshness and quality of ingredients
Who This Affects Most
- Beverage Industry
- Opportunity to create innovative and unique drinks using tea and fruit flavors that will appeal to customers
- Hospitality Industry
- Use hand-crafted beverages as a selling point and create specialty drinks to differentiate from competitors
- Health Food Industry
- Market fruit-flavored iced tea beverages as a healthy alternative to sugary sodas and other drinks
