Berry-Flavored Pearl Beverages

Starbucks' Boba-Inspired Drinks Have Raspberry-Flavored Pearls

Bubble tea lovers can appreciate that Starbucks' boba-inspired beverages have been revealed, offering refreshing summertime flavors with multi-sensorial raspberry-flavored pearls. The new lineup of Summer-Berry Starbucks Refreshers are available in varieties like Summer-Berry, Summer-Berry with Lemonade and the Summer Skies Drink made with creamy coconut milk. To properly accommodate the poppable pearls, these beverages feature a wide, compostable straw.

Starbucks beverage developer Simon Vuong says, “We started out thinking about summer moments like hanging out by the pool and having a barbecue with friends. We have never had a blue beverage, but when we first created the recipe, the color really captured the feeling we were going for—reminiscent of long, summer days and bright skies for everyone to enjoy."

Summer-berry Refreshers
Innovative beverages with raspberry-flavored pearls for a multi-sensorial experience.
Compostable Straws
Sustainable and wide straws designed to accommodate poppable pearls in drinks.
Blue Beverage Creation
Exploring new drink colors to capture the essence of summer moments and unique flavor experiences.

Industries Being Reshaped

Beverage Manufacturing
Opportunities for companies to incorporate innovative pearl flavors in summer-themed drinks.
Packaging Solutions
Development of compostable and wide straws to enhance consumer experience with poppable pearls in beverages.
Food and Beverage Innovation
Exploring unconventional colors and flavors to create memorable and sensorial summer beverage offerings.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 80%
Activity 76%
Freshness 26%