Superfrau creates refreshing whey beverages that are combined with fruit flavors to form hydrating and nourishing solutions for on-the-go consumers. The brand's products include varieties like Lemon Elderflower, Peach Mango and Cucumber Lime, all of which upcycle whey from farms across Massachusetts.
Melissa Martinelli, co-founder of Superfrau, describes: "Fresh whey is not a powder, or a smoothie, or drink meant for bodybuilders, but rather a natural and refreshing liquid co-product of cheese and yogurt making." Whey is commonly consumed in some parts of the world for its hydrating qualities, as well as the fact that it is packed with electrolytes, vitamins, minerals, lactic acid and gut-supporting benefits.
No longer deemed waste by the dairy industry, whey is becoming a popular addition to products.
Image Credit: <i><a target="_blank" rel="nofollow" href="https://www.instagram.com/p/BwZjbMrAQcZ/">Superfrau</a></i>
Key Themes Behind This Trend
- Upcycled Beverages
- Creating beverages that repurpose by-products like whey can lead to innovative and sustainable drink options.
- Hydrating Solutions
- Developing hydrating drinks with additional health benefits can cater to the needs of on-the-go consumers.
- Circular Economy
- Embracing the use of by-products like whey in beverage production contributes to a more sustainable and circular economy.
Where This Applies
- Food and Beverage
- The food and beverage industry can explore incorporating upcycled ingredients like whey into their product offerings.
- Dairy
- Dairy companies can capitalize on the growing popularity of whey by finding creative ways to utilize it in their product lines.
- Wellness
- The wellness industry can tap into the demand for hydrating and nutritious beverages made from upcycled ingredients like whey.
