Superfrau creates refreshing whey beverages that are combined with fruit flavors to form hydrating and nourishing solutions for on-the-go consumers. The brand's products include varieties like Lemon Elderflower, Peach Mango and Cucumber Lime, all of which upcycle whey from farms across Massachusetts.
Melissa Martinelli, co-founder of Superfrau, describes: "Fresh whey is not a powder, or a smoothie, or drink meant for bodybuilders, but rather a natural and refreshing liquid co-product of cheese and yogurt making." Whey is commonly consumed in some parts of the world for its hydrating qualities, as well as the fact that it is packed with electrolytes, vitamins, minerals, lactic acid and gut-supporting benefits.
No longer deemed waste by the dairy industry, whey is becoming a popular addition to products.
Image Credit: Superfrau