EverGrain, the sustainable ingredient company by AB InBev, teamed up with filmmaker James Wilks to create FYTA sports nutrition powders made from upcycled barley protein. These sports nutrition powders can be found in ready-to-mix flavors like Creamy Chocolate, Caramel Vanilla and Café Latte that provide 30 grams of protein and three grams of fiber with just one gram of added sugar.
Many brands are now utilizing by-products from industrial processes to create innovative products with upcycled ingredients. This not only helps to reduce waste in landfills but also introduces unique and sustainable materials into the market. Upcycling also offers a unique selling point for brands that want a competitive edge when it comes to appealing to environmentally conscious consumers.
What Makes This Trend Stand Out
- Upcycling Nutrition Products
- Many brands are utilizing industrial by-products to create unique, sustainable and eco-friendly nutrition products that appeal to environmentally conscious consumers.
- Innovative Sports Nutrition Products
- Upcycling barley protein provides a unique selling point for sports nutrition brands to introduce innovative and sustainable products to the market.
- Sustainability in Sports Nutrition Industry
- The use of upcycled ingredients allows the sports nutrition industry to embrace sustainability and reduce waste, while also providing health benefits to customers.
Sectors Adopting This
- Sports Nutrition
- Sports nutrition brands can utilize upcycled ingredients to introduce innovative, sustainable, and eco-friendly products to the market.
- Food and Beverage
- The food and beverage industry can reduce waste and appeal to environmentally conscious customers by utilizing industrial by-products to create upcycled products.
- Sustainable Ingredient Manufacturing
- Sustainable ingredient manufacturers, like EverGrain, can partner with brands to create unique and sustainable products using upcycled materials to reduce waste and appeal to eco-conscious consumers.
