Superfrau makes functional sparkling beverages with upcycled whey, offering the benefits of waste reduction as well as plenty of benefits from vitamins, electrolytes and no added sugars. The canned drinks are described as "fizz with benefits" that's neither too tart or too sweet and the brand takes the stance that "reducing food waste is the number one way to reverse the effects of climate change."
The ready-to-drink beverages can be found in bright pink cans and functional flavors like Pineapple Ginger, Peach Mango and Cucumber Lime. With vitamins to support moods and focus, and support sustained energy without a crash, the drinks are a refreshing use of whey, which has been used for centuries for its natural health benefits. The soda-like beverages offer all the familiarity of canned drinks without the undesirable side effects and questionable ingredients.
What's Driving This Trend
- Functional Beverages with Upcycled Ingredients
- Innovative companies can explore new functional beverage options that use upcycled ingredients to reduce waste and offer added nutritional value.
- Reducing Food Waste Trend
- Food waste reduction can become a significant trend in the food and beverage industry as a way to support sustainability and fight climate change.
- Sustainable Packaging Innovation
- Innovative packaging solutions that reduce waste, pollution, and environmental impact can become a key trend in the beverage industry.
Who This Affects Most
- Beverage Industry
- Beverage manufacturers can incorporate upcycled ingredients and sustainable packaging solutions to follow the functional beverage and waste reduction trends.
- Food Industry
- Food companies can explore ways to upcycle their byproducts and reduce food waste, contributing to sustainable efforts and supporting climate action.
- Sustainability Consulting
- Consultants can help companies in various industries to develop sustainable practices and implement circular economy models, reducing waste and carbon footprint.
