Functional and adaptogenic beverages are a trend that's projected to increase over 2022 and the Spare Food Co. is meeting consumer demand with the launch of the new beverage Spare Tonic. The upcycled why beverage is both effervescent and fermented and was created with 85 - 90% of whey that would have otherwise been discarded in the production of Greek yogurt.
Spare Tonic is available in four flavors: Lemon & Ginger, Cucumber & Lime, Blueberry & Ginger, and Peach & Turmeric. In addition to Fresh Direct and Imperfect Foods, it can also be found in specialty retailers like Murray's Cheese, Eataly, and Local Roots.
'Spare Food Co.' is transforming our food system by using more of what we already grow and produce to reduce waste, increase equity, and increase resilience.
Image Credit: The Spare Food Co.
What's Driving This Trend
- Upcycled Beverages
- Opportunity to reduce waste and increase sustainability by using otherwise discarded food products for beverage production.
- Functional Beverages
- Opportunity to tap into the growing consumer demand for beverages with added nutritional benefits and adaptogens.
- Fermented Beverages
- Opportunity to capitalize on the trend towards fermented products for their perceived health benefits and unique flavor profiles.
Who This Affects Most
- Food and Beverage Manufacturing
- Opportunity to develop new processes to upcycle food waste into value-added ingredients for beverage production.
- Retail
- Opportunity to capitalize on the growing demand for sustainable, functional, and fermented beverages by stocking products like Spare Tonic in specialty retailers.
- Waste Management
- Opportunity to work with companies like Spare Food Co. to reduce the amount of food waste generated and increase the utilization of otherwise discarded materials.
