Seven Sundays launched the first-ever oat protein cereal made with SunOpta's OatGold, a nutrient-rich upcycled oat protein powder, which is a byproduct of oat milk production. Hannah Barnstable, founder of Seven Sundays, says “The leftover product from producing oat milk has three times the protein, twice the fiber and significantly more nutrients compared to already nutritious whole rolled oats."
These upcycled cereals are being introduced to sustainably minded consumers in varieties like Simply Honey and Super Fruity, making them a breakfast choice that's both nutrient-dense and sustainable.
Food products made with upcycled ingredients are gaining prevalence in response to consumer desires for sustainable and innovative options that reduce food waste while providing delicious and nutritious choices.
Why This Trend Is Growing
- Upcycled Ingredients
- Food companies could leverage upcycled ingredients to create sustainable and nutrient-dense products.
- Plant-based Protein
- Food companies could utilize plant-based proteins to cater to the growing demand for plant-based options and reduce environmental impact.
- Sustainable Packaging
- Food companies could adopt sustainable packaging options to complement their efforts in producing sustainable products.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies could incorporate upcycled ingredients and plant-based proteins to generate sustainable and innovative product lines.
- Agriculture
- Agriculture sector could explore upcycling by-products like OatGold protein powder to ensure food waste reduction and create innovative and sustainable products.
- Packaging
- Packaging companies could offer sustainable packaging solutions and support sustainable initiatives of food companies.
