In honor of the annual Championship, Wimbledon tennis tournaments, the Champagne Lanson partnered with renown department store Selfridges to launch two tennis-themed champagnes. The flavors include 'Black and Rose Label' half (37.5cl) bottles and miniature 'Black Label' (20cl) bottles.
Both bottles will be dressed in newly designed Wimbledon Racquet-themed neoprene bottle cooler jackets. To continue the tennis theme, the pop-up event will include the product next to tennis balls. To complete the wine, strawberries will also be available for an authentic Wimbledon experience. Paul Beavis says: “We hope that once our unique style of Champagne is tried by their customers, they will become advocates.” These unique tennis-themed champagnes are the perfect gift for any summer party or wine enthusiasts.
The exclusive Wimbledon-themed products are available for sampling and purchasing from Champagne Lanson’s pop up in Selfridges Foodhall from Friday 28th June - Sunday 14th July.
What Makes This Trend Stand Out
- Tennis-themed Products
- There is an opportunity for companies to create tennis-themed products that cater to sports enthusiasts and fans, providing a unique and engaging experience.
- Collaborations with Luxury Brands
- Luxury brands can collaborate with renowned department stores to create exclusive and limited-edition products, tapping into the appeal of both brands and offering customers a premium experience.
- Event-based Marketing
- Brands can leverage major sporting events like Wimbledon to create special editions or themed products that align with the event, generating buzz and attracting a specific target audience.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can create tennis-themed products, such as tennis-inspired cocktails or snacks, to cater to sports fans looking for unique and interactive dining experiences.
- Fashion and Retail
- Luxury fashion brands and department stores can collaborate to create limited-edition collections with tennis-themed designs, appealing to both tennis enthusiasts and fashion-conscious consumers.
- Hospitality and Events
- Hotels, restaurants, and event venues can offer special packages or promotions during major tennis tournaments, incorporating tennis-themed elements into their offerings to attract sports fans and increase customer engagement.
