In honor of the annual Championship, Wimbledon tennis tournaments, the Champagne Lanson partnered with renown department store Selfridges to launch two tennis-themed champagnes. The flavors include 'Black and Rose Label' half (37.5cl) bottles and miniature 'Black Label' (20cl) bottles.
Both bottles will be dressed in newly designed Wimbledon Racquet-themed neoprene bottle cooler jackets. To continue the tennis theme, the pop-up event will include the product next to tennis balls. To complete the wine, strawberries will also be available for an authentic Wimbledon experience. Paul Beavis says: “We hope that once our unique style of Champagne is tried by their customers, they will become advocates.” These unique tennis-themed champagnes are the perfect gift for any summer party or wine enthusiasts.
The exclusive Wimbledon-themed products are available for sampling and purchasing from Champagne Lanson’s pop up in Selfridges Foodhall from Friday 28th June - Sunday 14th July.