For consumers who want to eat healthier, but feel pressed for time, the new Ready to Thrive! Smoothies are the perfect solution. With two delicious new flavors just added to the lineup, these ready-to-blend smoothies make it easier than ever to prepare breakfast at home.
Ready to Thrive! is a lineup of ready-to-blend smoothie cups. Each cup contains a mixture of fruits, veggies, and other healthy fixings like chia seeds and matcha powder. All consumers have to do to prepare their smoothie is dump the ingredients from the smoothie cup, add their favorite liquid base (which can be anything from water to almond milk), and then blend.
According to the brand Ready to Thrive! Smoothies is on a mission to deliver "accessible health" to consumers by making it faster, easier, and inexpensive to enjoy fresh, plant-based meals at home.
Image Credit: Ready to Thrive! Smoothies
Key Themes Behind This Trend
- Ready-to-blend Smoothie Cups
- The trend of pre-packaged and ready-to-blend smoothie cups provide an opportunity for disruptive innovation in the food delivery industry.
- Convenient & Healthy Breakfast Options
- The trend of easy-to-prepare and nutritious breakfast options presents an opportunity for disruptive innovation in the food and beverage industry.
- Plant-based Foods
- The trend of plant-based foods emphasizes the potential for disruptive innovation in the specialty food industry as consumers look for healthier alternatives.
Where This Applies
- Food Delivery
- The trend towards pre-packaged and convenient meal options provides disruptive innovation opportunities in the food delivery industry.
- Health Food
- The trend towards healthy and nutritious meal options presents disruptive innovation opportunities in the health food industry.
- Specialty Food
- The trend towards plant-based foods offers disruption opportunities in the specialty food industry, particularly for companies focused on healthy and sustainable food options.
