The popularity of smoothie products has inspired the creation of many new smoothie-like snacks, including everything from "spoonable" snack bowls to solid snack bites and dessert-like frozen bars. Some brands even explore the numerous ways smoothies could be enjoyed—Blender Bombs can be eaten as they are or blended and Takay Foods' versatile Ready-to-Blend Ice Cream & Smoothie Mixes can be prepared in different ways by choosing to use a food processor or a blender.
As smoothies offer an efficient way to enjoy more fruits and vegetables, some are being served with edible, hollowed-out carrot straws or are being made with the whole fruit—including the peel, pulp and seeds.
While many brands now offer ready-to-blend smoothie cubes, Bright Greens sets itself apart with blender-free mixes that can be prepared with just hot water and a shaker bottle on the run.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
