Enjoying a grab-and-go smoothie typically requires preparing one ahead of time with a blender or relying on a shop to stock prepackaged options. While some brands offer time-saving smoothie cubes that help to build rich smoothie bases, this option also depends on having a blender at home. Bright Greens sets itself apart as a maker of smoothie cubes that can be made on the run with hot water and a shaker bottle.
The brand's "Smoothie Shake-Ups" are offered in flavorful varieties like Mintergreen, Pineapolis, Bright Blueberry and Peaches & Green, each of which is packed with nourishing fruits and vegetables like kale, spinach and dates. These concentrated smoothie cubes are also blended with orange juice, coconut water and lemon juice to create healthy and refreshing on-the-go beverages.
What's Driving This Trend
- Blender-free Smoothies
- Development of blender-free options for smoothie preparation is a disruptive innovation opportunity for brands to capture busy, convenience-seeking consumers.
- Grab-and-go Smoothies
- Creating convenient and portable options, like smoothie cubes, that can be made outside the kitchen presents a disruptive innovation opportunity for brands looking to attract busy consumers.
- Concentrated Smoothie Cubes
- Innovating with concentrated smoothie cubes that are easy to store, transport and prepare provides an opportunity to differentiate from competitors and cater to busy consumer lifestyle demands.
Who This Affects Most
- Health Food and Drink
- Brands in the health food and drink industry can take advantage of the emerging trend of blender-free, grab-and-go smoothies as more consumers seek convenient and healthy food options.
- Fitness and Gym
- Developing partnerships with gyms and fitness centers to offer blender-free, on-the-go smoothie options is a disruptive innovation opportunity for brands within the fitness industry to offer added value to consumers.
- Travel and Hospitality
- Providing blender-free and easy-to-prepare smoothie options for hotel guests and airline passengers presents an opportunity to stand out in the competitive travel and hospitality industry by catering to busy consumer lifestyles.
