Buddy Nutrition's motto is that "every body needs a buddy" and it sets itself apart with a personalized nutrition service that shares customized smoothie shots for the average consumer. Notably, the brand's supplements are delivered through food. The Bases that are available from the brand include Berry-Berry Banana and Tropical Mango + Pineapple, which can be enhanced by Boosts like vitamins, adaptogens, nootropics, antioxidants, collagen and other functional additions for healthy bones, blood and DNA, as well as increased energy or cognitive functions. As there are well over a billion possible combinations, Buddy Nutrition works with customers to develop a unique solution to one's needs.
Although health-conscious consumers are passionate about taking supplements and vitamins, many of them are now choosing on-the-go vitamin-enriched beverages, chewing gum, candies and even snack bites that are packed with nourishing whole food ingredients as an alternative to pills and powders.