Choopoons' Simply Free is a line of on-the-go mini meals or snacks that contain less than 200 calories yet are packed with nourishing ingredients, fiber, protein, probiotics, prebiotics and healthy sources of fat. The simple, perishable beverages, which are branded as plant-based wellness drinks, are offered in four varieties: Mango, Strawberry, Banana and Cold Brew, which feature nourishing chia seed oil for omega-3 fatty acids, prebiotic acacia fiber as a probiotic fuel and cucumber seeds for protein. In place of refined sugars, the wellness beverages feature an unusual natural sweetener—cacao fruit pulp.
The Simply Free Cold Brew beverage helps to provide satiety with gluten-free oats, while also offering other functional benefits for the immune, cardiovascular and digestive systems.
What Makes This Trend Stand Out
- Mini Meals
- The rise of mini-meal wellness drinks presents an opportunity for companies to create convenient and nutritious snacks that cater to the on-the-go lifestyle of consumers.
- Plant-based Foods
- An increasing demand for plant-based foods creates an opportunity to develop new and innovative plant-based wellness drinks with functional benefits.
- Alternative Sweeteners
- The use of natural sweeteners, such as cacao fruit pulp, presents an opportunity for companies to develop healthier beverage options that satisfy consumers' sweet cravings.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry has the opportunity to develop and market mini meal wellness drinks as a healthier and more convenient alternative to traditional snacks and meals
- Functional Foods
- The functional food industry has the opportunity to create plant-based wellness drinks with functional benefits, such as promoting immune, cardiovascular, and digestive health.
- Natural Sweeteners
- The natural sweetener industry has the opportunity to develop alternative sweeteners to refined sugars, such as cacao fruit pulp, for use in healthier beverage options.
