Zoana Herrera — a Buenos Aires-based illustrator and graphic designer, is tapped by The Coffee and Tea Leaf to curate the aesthetic of the company's loyalty program identity. Drawing inspiration from coffee culture and utilizing an accessible illustration style, the creative is able to spotlight an ethereal online character for the company's mobile rewards app — 'Social Hour.'
The loyalty program identity boasts a predominantly blue color palette and fluid lines which hint at tranquility — an aesthetic that can be associated with the morning or afternoon coffee ritual.
Zoana Herrera's playfully wholesome illustrations have been "publicized in-store print pieces, in [The Coffee and Tea Leaf's] social media and website." The artwork is intentionally emotive and it effortlessly sets the branding pace.