Zoana Herrera — a Buenos Aires-based illustrator and graphic designer, is tapped by The Coffee and Tea Leaf to curate the aesthetic of the company's loyalty program identity. Drawing inspiration from coffee culture and utilizing an accessible illustration style, the creative is able to spotlight an ethereal online character for the company's mobile rewards app — 'Social Hour.'
The loyalty program identity boasts a predominantly blue color palette and fluid lines which hint at tranquility — an aesthetic that can be associated with the morning or afternoon coffee ritual.
Zoana Herrera's playfully wholesome illustrations have been "publicized in-store print pieces, in [The Coffee and Tea Leaf's] social media and website." The artwork is intentionally emotive and it effortlessly sets the branding pace.
What's Driving This Trend
- Whimsical Illustrations
- The use of whimsical illustrations in loyalty program identities presents an opportunity to create a distinct and memorable brand image.
- Coffee Culture Inspiration
- Drawing inspiration from coffee culture for loyalty program identities allows businesses to tap into the emotional connection consumers have with their daily coffee rituals.
- Fluid Line Designs
- Incorporating fluid line designs in loyalty program identities can evoke a sense of tranquility and relaxation, enhancing the overall user experience.
Who This Affects Most
- Food and Beverage
- The use of emotive loyalty program identities with whimsical illustrations presents disruptive innovation opportunities in the food and beverage industry.
- Graphic Design
- The incorporation of coffee culture inspiration in loyalty program identities opens up disruptive innovation opportunities in the graphic design industry.
- Mobile App Development
- Utilizing fluid line designs in loyalty program identities offers disruptive innovation opportunities in the mobile app development industry, enhancing user experiences through visual aesthetics.
