The Walker Brothers recently launched a new, fresh look for its signature hard kombucha. The company launched in 2018 using SCOBY (the living culture that is essential to create kombucha) from the founder's aunt, which inspired its slogan -- 'A family culture.' The alcoholic kombucha is made from high gravity and is a healthy and probiotic alternative to wine, beer, and liquors.
The redesign boasts an understated and minimalistic logo that symbolizes a bridge. This bridge encapsulates the Walker Brother's belief in community. The design company Makebardo, "worked on a thin line between the literal and metaphoric. Instead of doing a pictorial bridge through an illustrative line work, they decided to express the concept of the bridge through the morphology of the wordmark, achieving a more interesting outcome." The restrained typography used in the logo is modest yet bold.
The high gravity kombucha is brewed in Nashville, TN and is unpasteurized, gluten-free, and probiotic. It comes in four flavors including: 'Ginger,' 'Hops,' 'Peach,' and 'Jasmine.'