Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,290 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,290 cutting edge ideas.

Eye-Catching Alcoholic Kombucha

Walker Brothers' Hard Kombucha Recently Rebranded For a Fresh Look

— June 30, 2019 — Lifestyle
The Walker Brothers recently launched a new, fresh look for its signature hard kombucha. The company launched in 2018 using SCOBY (the living culture that is essential to create kombucha) from the founder's aunt, which inspired its slogan -- 'A family culture.' The alcoholic kombucha is made from high gravity and is a healthy and probiotic alternative to wine, beer, and liquors.

The redesign boasts an understated and minimalistic logo that symbolizes a bridge. This bridge encapsulates the Walker Brother's belief in community. The design company Makebardo, "worked on a thin line between the literal and metaphoric. Instead of doing a pictorial bridge through an illustrative line work, they decided to express the concept of the bridge through the morphology of the wordmark, achieving a more interesting outcome." The restrained typography used in the logo is modest yet bold.

The high gravity kombucha is brewed in Nashville, TN and is unpasteurized, gluten-free, and probiotic. It comes in four flavors including: 'Ginger,' 'Hops,' 'Peach,' and 'Jasmine.'
Trend Themes
1. Alcoholic Kombucha - Opportunity for disruption lies in creating unique alcoholic beverages that offer health benefits.
2. Minimalistic Packaging Design - Innovative packaging design that encompasses brand values and appeals to consumers seeking healthier beverage options.
3. High Gravity Beverages - Opportunities exist in the creation of alcoholic beverages with higher gravity levels to establish uniqueness in the market.
Industry Implications
1. Craft Beer Industry - The craft beer industry can explore the creation of an alcoholic beverage line that offers health benefits to attract a broader audience.
2. Health Food Industry - Opportunities exist within the health food industry to introduce alcoholic beverages that provide probiotics and other health benefits.
3. Design Industry - The design industry can explore minimalist packaging design that shares brand values and reflects the drink's health benefits.
4.4
Score
Popularity
Activity
Freshness