Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Citrusy Creme Brulee Lattes

Starbucks Japan's Iced Orange Brûlée Latte is Ready to Drink

— June 13, 2019 — Lifestyle
At a select number of supermarkets and convenience stores in Japan, Starbucks fans will now be able to find the chain's beloved orange brulee latte in a refreshing iced format. The ready-to-drink Starbucks beverage combines the decadent taste of a popular kind of dessert with richly aromatic coffee, milk and a burst of fresh citrus flavor.

The newly launched Starbucks beverage offers a quick way for consumers to enjoy the creamy and comforting experience of a coffee beverage with all the refreshment offered by iced and citrus-flavored drinks. For the utmost convenience, the grab-and-go product is packaged with a straw and a bright takeaway cup that's splashed with an array of citrus slice graphics, plus other summery icons and colors.
Trend Themes
1. Iced Citrus-infused Coffees - Starbucks has expanded its ready-to-drink beverage line to incorporate the newly-launched iced orange brulee latte, suggesting a trend in demand for iced coffee drinks infused with fruity flavors.
2. Convenience Store Ready-to-drink Beverages - The release of Starbucks's orange brulee latte in select convenience stores in Japan signals an increasing demand for on-the-go, ready-to-drink coffee beverages.
3. Comforting Coffee Dessert Hybrids - The combination of the rich taste of dessert and the aromatic flavor of coffee in Starbucks's iced orange brulee latte suggests a growing trend in the creation of coffee-based dessert hybrids.
Industry Implications
1. Ready-to-drink Beverage Industry - The release of Starbucks's orange brulee latte as a ready-to-drink product presents an opportunity for growth in the market for on-the-go coffee drinks and innovative flavor combinations.
2. Convenience Store Industry - As a growing number of consumers prioritize convenience in their daily lives, the availability of ready-to-drink coffee beverages like Starbucks's orange brulee latte may continue to permeate convenience store shelves.
3. Coffee and Cafe Industry - The release of Starbucks's iced orange brulee latte showcases a continued commitment by coffee chains to innovate and offer new flavor options to consumers seeking unique coffee experiences.
4.8
Score
Popularity
Activity
Freshness