Hayman's is catering to the health-conscious consumer with its low-ABV Small Gin, which is made with a traditional approach, natural botanicals and is bottled at 43%. The first-of-its-kind product for the gin category shares a five-milliliter serving that's said to provide the flavor of a 25-milliliter measure of London Dry yet significantly reduce the alcohol content.
According to Miranda Hayman, "Many consumers are actively looking to reduce their alcohol consumption but are keen to continue enjoying that classic gin flavor they have grown to love. Small Gin is the perfect solution–a real gin that allows you to mix a true G&T with just a fraction of the alcohol."
Small Gin can be purchased in a 200-milliliter gift carton with a five-milliliter measuring thimble for preparing drinks.