Hayman's is catering to the health-conscious consumer with its low-ABV Small Gin, which is made with a traditional approach, natural botanicals and is bottled at 43%. The first-of-its-kind product for the gin category shares a five-milliliter serving that's said to provide the flavor of a 25-milliliter measure of London Dry yet significantly reduce the alcohol content.
According to Miranda Hayman, "Many consumers are actively looking to reduce their alcohol consumption but are keen to continue enjoying that classic gin flavor they have grown to love. Small Gin is the perfect solution–a real gin that allows you to mix a true G&T with just a fraction of the alcohol."
Small Gin can be purchased in a 200-milliliter gift carton with a five-milliliter measuring thimble for preparing drinks.
Key Themes Behind This Trend
- Low-abv Spirits
- Opportunity for creating more low-ABV options for health-conscious consumers who still want the flavor of their favorite cocktail.
- Alternative Serving Sizes
- Opportunity to experiment with different serving sizes to provide consumers with the same great taste while reducing overall alcohol consumption.
- Botanical-infused Beverages
- Opportunity for incorporating natural, flavorful botanicals into alcoholic beverages to give consumers a unique and healthier drinking experience.
Where This Applies
- Alcoholic Beverages
- Alcoholic beverage companies can explore ways to provide flavorful options while catering to health-conscious consumers.
- Hospitality
- Bars and restaurants can add low-ABV cocktails to their menu to appeal to customers who are looking for a healthier option.
- Health and Wellness
- Health and wellness companies can incorporate low-ABV spirits into their offerings to promote a healthier drinking culture.
