Many consumers are familiar with turning to different kinds of teas as an alternative to drinking coffee for energy and one of the main ingredients in the low-calorie beverages from Yayaya is yaupon—an energizing herb that's comparable to maté and is unique for being native to North America. The brand's bottled beverages feature this potent herbal ingredient alongside other functional additions like adaptogenic mushrooms, as seen in 'Bright Brain.'
While all of the brand's drinks boast 45 calories or less, some varieties have zero calories whatsoever, thanks to their uniquely balanced or unsweetened flavor profiles. Some of the other standout flavors from Yayaya include Level Up, Peaceful Power and Sunny & Sweet, which is described as a "low-calorie solution to a Texas 'sweet tea.'"
What's Driving This Trend
- Low-calorie Beverages
- Brands can satisfy the rising demand for healthy and low-calorie beverages by exploring and incorporating unique and indigenous herbal ingredients like yaupon.
- Adaptogenic Mushroom-infused Beverages
- Incorporation of adaptogenic mushrooms in low-calorie beverages can capitalize on the growing interest in functional ingredients to promote health and wellness.
- Zero-calorie Beverage Alternatives
- Brands can explore and innovate with naturally flavored zero-calorie beverages as a healthier alternative to conventional sweetened drinks.
Who This Affects Most
- Beverage Industry
- Brands in the beverage industry can leverage indigenous herbs, functional ingredients and innovative flavors to develop healthier low-calorie alternatives that appeal to health-conscious consumers.
- Health and Wellness Industry
- The rising trend of functional ingredients and healthy beverages resonate with the health and wellness industry, creating opportunities for collaboration and innovation.
- Natural and Organic Beverage Industry
- Brands in the natural and organic beverage industry can explore and capitalize on the rising interest in unique indigenous herbal ingredients and flavors to create healthier low-calorie beverages.
