Refreshing Rosé Spritzers

Angry Orchard Spritz Rosé is a rosé cider style that will appeal to consumers for its crisp, apple flavor and effervescent texture. The ultra-refreshing new product is offered in a low-ABV format that acknowledges many consumers are looking for light and refreshing beverages for the summer months, especially ones that remind of the classic spritz cocktail.

Spritz Rosé is launching at a time when consumers are just starting to think about picnics and backyard barbecues, and the product is conveniently packaged in slim cans for such occasions.

According to Angry Orchard, the product is made by "fermenting the juice of rare red-flesh apples," offering a fresh new take on the cider beverages that fans have come to know and love from the brand.